Dec 19, 2025 · Discover what a SWOT analysis is, how it works, and how to perform one to identify strengths, weaknesses, opportunities, and threats in business or planning.

In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making …

What is SWOT Analysis? SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and …

Aug 28, 2025 · In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

A SWOT analysis is a powerful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business, project, or goal. Teams and individuals use SWOT analysis to …

Dec 20, 2017 · What is a SWOT analysis? With this guide, learn how to do a SWOT analysis with a real small business example and an editable, free SWOT analysis template.

Apr 17, 2025 · SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT …

In this article, video and infographic, we explore how to carry out a SWOT analysis, and how to put your findings into action. We also include a worked example and a template to help you …

Jun 16, 2025 · There's a right way and a wrong way to perform a SWOT analysis. This article demonstrates the framework with clarity.

Feb 2, 2026 · A SWOT analysis considers strengths, weaknesses, opportunities, and threats to help a business develop strategies, identify risks, and plan for the future. Explore the steps …