National advertising campaigns might sound amazing in theory, but an entrepreneur’s secret marketing weapon could be waiting right outside the front door. We asked eight successful founders from the ...

Supermarkets continue striving to be as local as possible, but the quest will become that much trickier now with “hyperlocal” gaining traction in the foodservice sector. Hyperlocal restaurants are ...

It’s become clear that Journatic has some problems: Using incorrect or fictional bylines, plus plagiarism and fabrication of news. But what if it didn’t? Could Journatic’s model of cost-efficient ...

Nextdoor, the hyper local social network, is seen on a computer screen in Washington, DC, on March 27, 2020. - There are offers to pick up groceries or medicine for neighbors, to share supplies, or ...

Marketing in India means appealing to a wide swatch of customers and cutting through different dialects, cultures, demography and lifestyles. There exists a stark cultural contrast between the ...

Representative image (Source: iStock) The hyperlocal space has seen a rise in the number of niche brands across categories like home décor, home services, groceries, essentials, and pharmaceutical ...

PepperTap, Opinio, TinyOwl, Foodpanda India—well-funded hyperlocal delivery startups closing operations in India are legion. Several ran out of gas and got picked off by bigger players—Runnr by Zomato ...